JUNIOR LEAGUE OF CINCINNATI’S COMMUNITY IMPACT PROJECT HOSTS FIRST ANNUAL CINCY GRINUP EXPO

Free, family-friendly event to drive awareness on the importance of pediatric oral health

CINCINNATI, OH – JANUARY 29, 2015 – The Junior League of Cincinnati (JLC) will host its first annual pediatric oral health GrinUp! Expo on Saturday, February 7, 2015. This free and fun public event will introduce the GrinUp! crusade to the community through fun interactive activities and hands-on experiments for kids of all ages.

Come with your smiles ready for photos with GrinUp! special guests, the Tooth Fairy and the Cincinnati Red’s Mr. Redlegs. The Expo is a great opportunity to engage kids in good oral health care practices and have fun with it! Connect with local pediatric health care providers. Explore the giveaways for kids and informational materials for caregivers. There are even healthy snacks and a raffle for attendees.

GrinUp! is a public advocacy and education crusade to promote a world of happy, healthy smiles. Dental care is the single-most-common unmet healthcare need among children in Ohio! Tooth decay is 100% preventable, yet it affects approximately 51% of children by age 10. Cincinnati Public Schools estimates that 1 in 10 students have visible tooth decay. Tooth pain leads to the inability to concentrate in school and can lead to problems in eating, speaking, and with self-confidence.

Led by the Junior League of Cincinnati, GrinUp! is committed to ensuring kids of all ages can have fun learning how to care for their teeth through good oral hygiene and nutrition. Through GrinUp!, the JLC will continue to develop programs to increase awareness and engagement in good oral health practices and will advocate at the local and state level for improved access to affordable dental care. In partnership with the Children’s Oral Health Network (COHN), research and analysis will continue of local, state and federal laws that impact the oral health of children.

The P&G Fund provided a generous grant to enable GrinUp! and the JLC to provide oral health education for families participating in the 4C for Children and Help Me Grow programs, reaching 3,200 children in Greater Cincinnati this year.

Landor, a leading branding and design firm dedicated to strengthening the Greater Cincinnati community, developed the GrinUp! brand and visual identity. GrinUp! presents a brand experience that will help our community understand, embrace and celebrate these oral care efforts.

The Duke Energy Children’s Museum will further promote healthy smiles in our community with a pediatric oral health exhibit opening in the months ahead.

Cincinnati and GrinUp! are serious about healthy smiles. Join us at the Expo and help our community have the healthiest, happiest smiles in the country.

What: GrinUp! Expo
When: Saturday, February 7, 2015
Who should attend: Any child or adult interested in smiling and learning more about oral health.
Where: The Junior League of Cincinnati (JLC) will host the GrinUp! Expo at the Columbia Center located at 3500 Columbia Parkway, Cincinnati, OH 45226.
Cost: Free, because a healthy, happy smile is something everyone deserves.

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About GrinUp
GrinUp! is a public advocacy and education crusade committed to promoting a lifetime of healthy smiles in Greater Cincinnati. Led by the Junior League of Cincinnati, GrinUp! is committed to ensuring kids of all ages can have fun learning how to care for their teeth through good oral hygiene and nutrition. GrinUp! also advocates for accessible and affordable oral health care, because dental care is the single-most-common unmet healthcare need among children in Ohio! Tooth decay is 100% preventable, yet it affects approximately 51% of children by age 10. Cincinnati Public Schools estimates that 1 in 10 students have visible tooth decay, leading to problems in eating, speaking, and with self-confidence. Get Involved with GrinUp! and make a real difference in our community, one smile at a time.

About the Junior League of Cincinnati
The Junior League of Cincinnati has been a part of the Greater Cincinnati community for 95 years and has almost 1,000 members across all social and professional strata. It is committed to promoting voluntarism, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers. As a service-based, non-profit organization, the Junior League of Cincinnati educates its members and the community about current public affairs to strengthen its ability to make an impact on the lives of those it serves. For more information, please visit www.jlcincinnati.org.

About Landor
As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.Landor’s branding services include strategy and positioning, identity and design, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and digital and media design. Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 28 offices in 22 countries, working with a broad spectrum of world-famous brands. Clients include Barclays, Bayer, BMW, BP, Diageo, FedEx, GE, Intuit, Kraft Foods, Procter & Gamble, Samsung, Singapore Airlines, and Taj Group. Landor is a member of the Young & Rubicam Group network within WPP, the world’s largest marketing and communications firm. For more information, please visit Landor.com and follow Landor on Facebook and Twitter. Landor Media Contact: Mara Proctor, Mara.Proctor@landor.com; 513-419-2300.

About COHN
The Children’s Oral Health Network’s (COHN) mission is to create a seamless system of accessible, affordable oral health care for children ages 0-18 in Greater Cincinnati and to ensure children received professional dental care by age 1. The mission is being achieved through three initiatives: access, education and advocacy.